Trusted by 30+ health, beauty & wellness brands:
Paid Ads Don't Stop Scaling Because Spend Increases.
Paid ads stop scaling when campaigns fall out of alignment with what the brand is and who it serves:
-
Messaging stops connecting with what customers actually care about
-
Spend increases without clarity on where budget should be focused
-
Ads begin reaching people outside the ideal customer profile
This is often where campaigns start to feel "stuck", and decision-making becomes reactive rather than predictable.
Scaling only becomes predictable when goals, creative, testing, and the post-click experience start working together.
What This Looks Like in Practice:
Scaling first-time beauty box subscribers by more than 68%
"Cullen's commitment to exceeding our goals and KPIs (and expectations) have really set him apart."
Growing from £10k per month to over £52k in just 180 days
"Cullen has helped to grow our online sales by 40% month on month over the last 6 months."
Becoming the #1 supplier of fly traps in the US and Australia
"If you're a business owner looking for a paid ads wizard, look no further. It's a pleasure working with Cullen."
Book a Quick Call to Talk Through Your Ads
We’ll look at what’s happening now, where things feel stuck, and whether it’s something I can help with.
"He welcomes our input, offers candid advice, and has significantly improved our CPA’s, ROAS and scaling capabilities. I wholeheartedly recommend Cullen to anyone seeking a proficient professional and a reliable partner in growth, scaling and overall success."
- Thomas Smith, Reach PLC
Case Studies
68% Increase to First-Time Subscribers for OK! Beauty Box
OK! Beauty Box is one of the UK’s leading beauty box subscriptions. They leverage their widely known ‘OK! Magazine’ brand to provide luxury skincare & cosmetics to beauty lovers typically aged between 25-54.
Find out how I helped OK! Beauty Box achieve a 68% increase to first-time subscribers with Google and Meta Ads.
What I Offer
My goal is to take all the stress of paid advertising away so you can focus on running your business. My services include everything from managing ads on Google, Meta and TikTok to reporting, strategy, ad copy and creative.
Strategy Development
I take full ownership of our paid ads strategy and ensure we’re always adapting to changes in the market.
Google, Meta and TikTok Ads
Top-to-bottom ads management including campaign optimisation, testing and reporting.
Creative & Ad Copy
Ad copy and creative is tailored to each individual client to ensure maximum performance from ads.
Compelling Ad Creative That Drives Real Business Growth
Compelling ad creative is the difference between mediocre results and long-lasting performance.
As well as producing ad copy that is on-brand and relevant to your ideal customer, me and my team also support you in delivering image and video assets for your campaigns.
Whether that’s feedback and direction for your graphic designers to implement, or producing the briefs ourselves - we provide everything you need to scale your campaigns.
Frequently Asked Questions
If you have a question that isn't covered below, please don't hesitate to get in touch with me.