Paid Search & Social Campaigns for Health, Beauty & Wellness Brands

A good starting budget for PPC would be anywhere between £5,000 and £10,000 per month. This will give you enough data to make informed decisions and understand the impact ads are having on your business.

We charge a fixed monthly management fee which is worked out on a project-by-project basis. Your fee is based on factors such as ad spend, the service(s) required, and the project scope.

I operate on a sliding scale model based your monthly ad budget and the number of services required. However, I do have a minimum retainer for us to work together if your ad spend is below £5,000 per month.

Minimum Retainer: £1,000.00 per month

Your retainer will be agreed and fixed at the same rate for the first 3 months. That means, if you see amazing results in the first month (most do), then you'll still pay me the same fee until the the first 90 days are complete.

Otherwise, there's no contract. I'll work with you for as long or as little as you need.

We charge a fixed monthly fee for TikTok Ads management which is based on your estimated ad spend as well as other factors like project scope and services required. Please get in touch for a quote.

PPC is expensive because you’re bidding against other brands for the same audience, and competition drives up costs. The more valuable the traffic, the higher price you’ll pay.

Despite the cost, it is still one of the most profitable ways to grow your business.

My management fee includes the following:

- Strategy Development

- Ad Account Setup & Conversion Tracking

- Ads Management, Optimisation & Testing

- Weekly Reporting and Scheduled Catch Ups

- Ad Copy

- Landing Page & Website Optimisation Support

- Personalised Marketing Dashboard

- Creative Production (Non-Standard)

We manage all of your ad campaigns including targeting, creative, reporting and optimisation. We also manage TikTok Shop Ads if required and GMV Max if eligible.

We have worked with brands that provide online sales of skincare and cosmetics products as well as hair & beauty salons, suppliers & wholesalers to trade, health-based supplements and wellness providers (yoga, mental health).

An agency will charge anywhere between 10-30% of your total ad spend, based on your monthly ad budget. If you spend more, the percentage will typically be lower.

Most contracts are rolling. However, we offer contracts that are fixed at the same rate for 3 months (regardless of changes to the project scope). This allows you to make confident cash flow decisions and have the flexibility needed to run paid ads campaigns.

We work with brands who are spending at least £5,000 per month on paid ads and help them scale anywhere up to £100,000 per month.

My services include no contract and no % based fees. My retainer is fixed for 3 months and for 6 months thereafter, but you can still cancel at any time.

We work with brands who are spending at least £5,000 per month on paid ads and help them scale anywhere up to £100,000 per month.

The primary goal of the discovery call is to find out more about you and your business, and what you want to achieve with paid advertising.

I'm there to answer any questions you have and provide no-obligation advice.

If we agree that there's more value to be had, I'll go away and prepare a strategy doc for you to review and/or complete an audit of your ad accounts.

A general rule is that your paid ads spend should be between 8-12% of your company’s revenue, depending on your goals. Startups or brands in the growth phase may spend more whereas established businesses may spend less to maintain revenue.

Most of our clients see high reach and engagement with lower CPMs vs other ad platforms. This leads to incredible conversion metrics and acquisition of new customers from a new channel.

If you have the fundamentals in place - social proof, a converting website, and quality creative - you should expect profitable results from paid ads. Results vary by industry, but working with the right partner will ensure good performance.

We have a retainer package available for new accounts with the goal of taking you up to £5,000 in monthly ad spend profitably.

I've worked with 100's of companies across all sorts of industries. However, my current clientele composes of mostly e-commerce and direct-to-consumer brands across health, beauty, wellness, retail, fashion and more.

It usually takes 3–6 months to see consistent, scalable results from paid ads. This allows time for testing, optimising, and gathering data to understand what’s truly working.

This is the typical onboarding process if you were to work with me:

1. Discovery call

2. Strategy doc and account audits

3. Follow-up call to review and confirm details

4. Onboarding doc sent to you to provide access and other required info

5. CCB research on your brand plus implementation of quick-wins identified in the audit

6. Your new campaigns and ads go live within 1-2 weeks

Reports on KPIs, performance and focus areas are provided every 7 days via email. You will also have access to a Data Studio for real-time insight into how your campaigns are performing. Catch up calls are scheduled as needed to keep you up-to-date as well as monthly updates on performance.

Any new ads should go live within 1-2 weeks of you agreeing to the proposal document, provided I have all the access and information I need from you.

Most of our clients are in health and beauty but we work with other brands too across retail and e-commerce.

This comes down to you and whether you have the skills, time and confidence to manage the ads effectively. Typically, hiring a good agency or freelancer leads to better results that outweigh the costs, especially when you’re looking to scale.

At a minimum, you should have Google Analytics 4 (GA4) and conversion tracking set up for your website before running ads. These tools will help you measure performance and optimise your ads based on real data.