Blog > Google Ads for Hair Transplant Surgeons
Google Ads Strategies for Hair Transplant Surgeons in 2024
Looking to promote your hair transplant business with Google Ads?
Or struggling to find consistent leads with your existing campaigns?
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We've got you!
In this article, we breakdown industry-specific strategies to set up high-performing Google Ads campaigns in the hair transplant niche.
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Ready to learn? Let's get started.
Jump Straight In:
Keyword Examples
Recommended Campaign Types
Conversion Goals
Location Targeting & Local Search Ads
Conversion Tracking
Relevant Landing Page
Location Customisers
Ad Extensions
What is Google Ads?
Google Ads is a ‘pay-per-click’ advertising suite that encompasses Google Search, Shopping, YouTube, Display & Discovery.
Its platform gives you the tools to reach potential patients and customers that are in the market for hair transplants and restoration services.
As the term ‘pay-per-click’ suggests, you only pay for clicks generated by your campaigns.
If you do not know how to set up a Google Ads account, you can follow the step-by-step guide written by Google here.
Why Run Google Ads for Your Hair Transplant Business:
Google Ads gives you the power to find patients who are in the market for a hair transplant or restoration.
By targeting searches like ‘hair transplant near me’ or ‘hair transplant cost’, you can source new leads for your clinic from users who are ready to book in for a consultation.
Google Ads Strategy for Hair Transplant Surgeons
The strategies & tips below give you a basis for building your Google Ads campaigns.
Whilst we try to provide you with ideas unique to your industry, you should always work with an experienced PPC freelancer or agency (or undergo training) before investing into paid advertising campaigns.
Relevant Keywords & Search Terms
Search Term | Monthly Search Volume | Estimated Cost Per Click |
|---|---|---|
Turkey hair transplant | 34000 | $2.50 |
Hair transplant cost | 23000 | $2.00 |
Hair transplant near me | 9200 | $5.00 |
Hair transplant surgery | 4000 | $3.00 |
Hair transplant clinic near me | 1200 | $6.00 |
Hair transplant doctor | 800 | $4.00 |
(This data was generated from Ahrefs.com. Monthly search volume refers to global monthly searches on Google)
Understanding Keyword Intent
To write a killer ad, you need to understand the intent behind your keywords.
Let’s use the terms ‘hair transplant near me’ and ‘hair transplant clinic near me’ as an example.
These two searches show clear intent to book a consultation. These users have done their research, and are now looking for the right doctor to consult with.
Naturally, you want your ad to show for searches like this as there is a high likelihood for them to convert.
But so do your competitors.
Higher intent = more bidders. More bidders = higher cost per click
Let's flip this example with the term 'hair transplant surgery'.
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Although likely to have some level of intent to book a consultation, it’s also likely to include researchers & people in the early stages of their buyer journey.
For searches like this we use our landing page to inform, educate and guide the user towards a consultation.
We do this by adding before & after images, answering questions with an FAQ, or sharing the cost & time involved with a transplant.
All of this helps the user decide if a hair transplant is right for them.
Recommended Campaign Type - Google Search
For a service-based business like hair surgery, you want to focus on Google Search campaigns to find users who are:
a) Considering or researching a hair transplant
b) Ready to book a consultation with a clinic
c) Within your service area
Make sure you read the specific tips section further into this article to maximise your click-through-rate and conversions on your search ads.
Recommended Conversion Goal - Leads
The success of your Google Ads campaigns depends on the number of people booking into your clinic for a consultation.
As such, make sure your campaign objective is set to ‘leads’.
This will help Google optimise your bidding strategies towards the most important goal - consultation enquiries!
Location Targeting
Since hair transplant surgery is an in-person service, it’s safe to say that most patients won’t look to travel several hours for a consultation.
Paying for clicks outside of your service area, in most cases, is a waste of your advertising budget.
Simply because it’s not likely for that click to lead to a paying customer.
Location is a huge relevance signal to the user to show that your clinic is right for them, which is all the difference in this hyper-competitive industry.
How to Edit Your Location Targeting in Google Ads
If you’ve been in business for several years already, you’ll have a good idea of what your service area is.
All you have to do now is edit your location targeting in Google Ads to match:
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Go to your chosen campaign(s)
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Head to ‘Locations’
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Click the ‘+’ Icon
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Enter your target location(s)
If you’re unsure on your target location, you can simply add a radius around your clinic at x amount of miles:
Local Search Ads on Google Maps
A staggering 87% of consumers used Google Maps to evaluate local businesses in 2022.
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It helps users with their decision making by providing information like location, opening times, phone numbers and reviews.
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Advertising through local search ads allows you to break into the top spots on Google Maps - vastly increasing the number of eyeballs on your clinic.
To show local search ads on Google Maps, you need to do the following:
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Enable location assets for your Google account
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Set up a Google Business profile listing
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Bulk up your Google Business profile with reviews, images, location, website and opening hours
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Use location targeting and set bids by location
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Add keywords related to your location e.g. ‘hair transplant clinics in Manchester’
The Absolute 'MUSTs' of ANY Google Ads Account
The following sections include the ‘must-haves’ of any Google Ads account.
Before investing any money into Google Ads it is crucial you set these up first.
Conversion Tracking (Google Ads & Website Tracking)
Conversion tracking gives you visibility on how many leads are coming through to your business from your Google Ads campaigns.
This is super important as you need to know if your campaigns are profitable so you can allocate your marketing budget accordingly.
Not only that, conversion tracking is essential for optimizing your account.
With tracking in place, you can review the performance of your campaigns, its ad groups, keywords, ads and more.
It gives you clarity on which parts of your account are driving most of your success, and which areas need work.
A Relevant Landing Page
The next Google Ads essential is a relevant landing page with a trackable contact form for the user to fill out.
And what do I mean by relevant?
I mean sending users that click your ad to a page that answers their query.
For example, if you’re targeting ‘hair transplant surgeons near me’, then you want the user to land on a page that showcases your service, shares your location, and features a contact form that’s easy to fill out.
Too many times have I seen advertisers send traffic straight to the homepage and miss out on hundreds of potential leads.
Google Ads Tips for Hair Transplant Surgeons
Now we’re onto the good stuff - personalized Google Ads tips specific to the hair transplant niche.
Here are a few strategies to implement into your ads today.
Location Customisers
Location customisers work at ad level and give you the power to dynamically match your ad headlines to the location of the user.
For a local service such as a hair transplant surgery, signaling that you operate in the user's town or city is going to skyrocket the number of people clicking through to your site.
Here’s how to set this up:
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Create/open up an existing ad
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Type ‘{‘ into a headline to open up the customiser feature
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Select ‘Location Insertion’
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Select from the drop down and fill in the default text in the event Google can’t match the users location
Call Extensions
Ad extensions are additional assets applied to your search ads that provide a better experience for the user.
We use these to provide information, direct users to certain pages, and highlight specific USPs of your brand.
Call extensions attach a phone number to your ad and allow the user to ring through to your clinic, without clicking to your website.
This is useful for mobile users who are on-the-go as it reduces the steps they take to book a consultation or enquire about your service.
To measure the success of call extensions, we track calls made to our Google Ads account via a Google Ads forwarding number.
Location Extensions
As discussed earlier, showing that we operate in the user’s location is a surefire way to improve the relevancy of our ads.
On top of local search ads & location targeting, we double down on this by adding location extensions.
Location extensions attach the location of your clinic to your ads and provide your opening & closing times too.
Users then click or tap your location to get further details about your location on your location page.
(Location extensions are also required in order to take advantage of local ads on Google Maps)
Tools to Help You Create Killer Google Ads Campaigns
The tools below will help you to write, create and build better Google Ads campaigns:
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I Search From
You can use tools like I Search From to make Google searches from any country or city in the world.
This is used by marketers to remove cached data from previous searches and give a clear picture of what a typical user would see.
It is particularly useful when advertising in a location away from where you are right now.
The fact you can search from specific countries (and even cities) gives you massive insight into which competitors are bidding for your keywords, how they write their ads, what extensions they use, and the landing page they link to.
This is game changing for hair transplant surgeons looking to stand out from the competition.​
2. Ahrefs / SEMRush
The foundation for a great Google Ads campaign is great keyword research.
Tools like Ahrefs or SEMRush help you build campaigns by listing terms that users are entering into Google to find your service.
These tools are so powerful, they even report the monthly search volume for each term and the cost-per-click you can expect to pay for each keyword!
3. Google Ads Transparency Centre
Newly released in 2023, Google Ads Transparency Centre opens up more insight than ever before on the ads of your competitors.
If you have local competition, you can enter their URL into this tool and pull all the ads they’re running on Google Search.
Summary
From high CPCs to feisty local competition.
Creating profitable Google Ads campaigns for hair transplant surgeons is easier said than done.
And with 96% of users found to distrust ads, we have to respect the importance of building campaigns that are relevant to our specific niche.
Location targeting. Call extensions. An informative and easy-to-navigate landing page.
These all culminate to provide an authentic experience to the user that answers their query and helps them find what they’re looking for.
Incorporate these strategies into your campaigns.
There’s a strong possibility they're the answer to your low click-through and conversion rates.